The phrase “Digital Transformation” has been around for a while. However, past few years has witnessed aggressive adoption of digital technologies in business and human lives. The advent of Disruptive Technologies, penetration of Smartphones, popularity of Social Media platforms has paved way for the wider acceptance of digital transformation. While this acceptance and transformation was happening at a cruise pace, COVID-19 induced Social Distancing Transforming into Digital Proximity has forced businesses to shift gears to attain the jet pace. The notion of Digital Divide and theories stating Technology for the Elite is fading out as even the farthest villages are benefitting from concepts of E-Commerce and E-learning.
How to Transform Digitally?
Digital Transformation is beyond the adoption of some fancy technology. The journey of your business transformation from the so-called analog mode of operations to smart digital operations should be driven strategically.
- The Digital Compliance
This can be achieved by bringing in systems or by making your systems smarter by implementing a New Age ERP, Adoption of New Age Technologies such as AI, Using Big Data to analyze trends, Blockchain based monitoring Mechanism, Advanced Robotics to boost production etc.
- The Digital Literacy
Practically, New is a “No” for many. The threat of job loss is seen as major reason for resistance from the workforce in adopting digital business transformation. Therefore, convince your workforce by showcasing the benefits of technology, create an internal acceptance by equipping them to master new age technologies and reward them for the acceptance. Service specific Digital Literacy Programs can also be extended to your consumers for seamless adoption of the new normal.
- The Beneficiary Evaluation
Now that you are geared up to serve digitally, explore how digital transformation can be channeled efficiently. Analyze consumer behavior, trends and build mediums to execute your services efficiently. This can be achieved by adopting models such E-Commerce Digital Transformation, Implementation of E-Learning Platforms, Offering Virtual Reality Experiences and Contactless Models of Consumer Engagement in the form of Websites, Portals and Mobile Applications or any smart technology touch points endorsed by your consumers.
- The Announcement
The pain that you have put in to achieve this business digital transformation is in vain if your consumers are not aware of increased efficiency and the additional privilege being offered through the digital reformation. Scope of Internet Marketing or Digital Marketing is at all time high and a Digital Transformation process remains as an investment if you fail to proclaim the Digital Makeover.
2020 will not just be a year of Pandemic, many entrepreneurs will reminisce and recognize this year for thrusting digital transformation initiatives. Businesses and Organization who continue to underestimate the might of “digital – the new real” is bound to see themselves out of the race in near future as tomorrow is craved out of today’s reality.