Kodsmith Infospica believes only in the right Digital Strategy- a winning one. If your digital strategy is curt and myopic, digital marketing exercise will not fetch the desired results. Tactics without a proper plan is the sprinkle before the burst.
In today’s fast paced world where innovative marketing channels, design trends, and development frameworks continue to surface rapidly faster than most businesses can keep up with them. We @ Kodsmith Infospica have a team of researchers, trend watchers and strategists who are passionate about these evolving technologies.
Brand strategies to product validation sprints, go-to-market strategies to the creation of complete digital strategy pack– we posses comprehensive knowledge, expertise and experience to ensure you devise and deploy only the right strategy, a winning one.
We mostly follow a Collaborative Model prior to exercising the Digital Marketing Strategy. Our experts will closely work with you to understand your business objectives, unique positioning and past campaign results, if any. This view or the Digital space from your window will offer us a better perspective of the digital landscape that you wish to hoist.
During this stage, we decide whether it is a fishing rod, basket, a net or a new trick up the sleeve. Technically, during this phase, we pick the only right digital channels from an array of many such as social media, content marketing via SEO, AdWords, and analytics etc.
Most Digital Marketing exercises other than one off short-term campaigns call for constant analysis and strategy innovations. Winning doesn’t happen overnight. Our team will ensure that your digital marketing campaign is periodically monitored and crucial tweaks and turns and implemented to retain the triumph.
Let’s say a digital marketing exercise is repetitive cycle where the core circle comprises of Strategy, Collaboration, Channel, Implementation and Support. The concentric circles may call for a different digital strategy, digital marketing channels, execution methods and change monitoring.